Happiness + Work = Results
Happiness + Work = Results
Physical issues such as the quality of the chairs, temperature of the office and general conditions of the facilities are basic, but they are some examples of a first step. However, the concept of Happiness at Work goes much further, especially at the present time, and is directly related to the ability that a company has to cultivate and act in accordance with its purpose, making its team feel that it is doing a job important to society and aligned with your personal purposes. The company must also promote an inspiring environment, just as it does with its customers, creating incredible experiences that are remembered at all times in life, and not only when working.
The way we live increasingly personalized experiences in our lives as consumers has generated, in recent years, a movement in which employees want the same experience they have as consumers in the corporate environment. People want to be happy at work and in their personal lives, as they no longer separate one thing from the other.
Being happier at work is directly related to better health and well-being, to becoming more creative, innovative, productive and efficient in solving problems. Behaviors such as greater authenticity, commitment and engagement, which make people more willing to contribute beyond their duties, are also examples of other benefits that a culture of Happiness at work can add.
⟶ Worldwide, only 13% of workers are engaged in their companies. In Brazil, 27% are engaged (Gallup)
Conference A Conference Board survey showed that only 45% of employees interviewed were happy with their work
⟶ 61% increase in productivity and financial results (Deloite 2018)
⟶ 37% less absenteeism (Gallup)
⟶ 25% less turn-over (Gallup)
Boomers + X + Millenials + Z = Results
Boomers + X + Millennials + Z = Results
Today the corporate world is made up of very different generations - baby boomers, X, millennials and Z. The demands, the competitiveness of the job market and the current challenges, make it increasingly urgent to promote and develop a culture of corporate happiness sufficiently attractive to different generations and to motivate and retain crucial team members. Most companies today have teams and leaders of the Millennial generation, according to a survey by the Employability Institute:
⟶75% seek a balance between work and personal life, in addition to flexibility.
.153.1% want to work in companies with values and cultures they admire.
.690.6% want learning opportunities and career growth.
Customer Experience +
Employee Experience = Results
Customer Experience + Employee experience = Results
The first step towards happiness at work is for the company to have a clear and well-defined organizational culture and values. Consumers increasingly value brands that are engaged in social causes, sustainability, diversity and inclusion.
Employees also seek to work in companies that they admire, are proud of and that are true to their purpose and causes. When they feel well cared for as employees, they will be proud of the products they consume as company customers. And, being proud of the products and the company, they will also offer a better service to other consumers. Happy employees delight customers and are their biggest influencers.
According to research from the Accentury Strategy survey.
⟶83% of Brazilians buy from brands aligned with their personal values.
According to research by the consultancy RandStad:
⟶96% agree that the alignment of personal values with the company's culture is a key factor for the satisfaction of working there,
⟶62% of candidates research companies on social media before applying for a position,
⟶80% have already left a company for not having a cultural alignment.